Susan Hennike
chief brand officer | carhartt
Susan Hennike is the Chief Brand Officer at Carhartt. In this role, she oversees and collaborates with the Product, Brand, and Strategy teams to deliver the ultimate product and brand experience for our consumers. Her team leads the development of Carhartt's long-range plans and ultimately helps the company identify new opportunities and product solutions in service to our consumers, to advance the brand and preserve our heritage.
Prior to joining Carhartt in 2022, Susan worked with Bombas, where she led the next evolution of the apparel brand’s multi-category strategy and vision as chief product officer. Prior to that, she spent 12 years at Hanesbrands, serving in many roles, including president of Champion North America. During her tenure at Champion, she led the athletic brand to double-digit growth, oversaw the development of its direct-to-consumer platform and drove all creative content and storytelling for the brand. She has worked with many other notable apparel brands throughout her career, including Victoria’s Secret, Nike, and Adidas International.
Susan earned a Bachelor of Arts degree from Miami University in Ohio. Susan grew up in Hudson, Ohio, and with her career moves, she has lived in Portland, Oregon, and Minneapolis, Minnesota. She currently lives in Charlotte, North Carolina, with her husband and their two dogs.
Photo Credit: Sarah Pierce